Yeah, the whole idea is to make the most money while spending the least to do it. Joy must've got a big discount on manufacturing her cookware and must have a warehouse or ten full of it, because they're sure trying hard to get rid of it. I've never seen such a hard sell of anything, besides the huggable hangers, which really could sell themselves. I'd like to see kitchen products that are affordable, unique, really work, and don't fall apart on the 31st day after you purchased them.